Looking for the best cruelty-free mascara brands can be more challenging compared to other cruelty-free makeup items. Women have a very specific standard when it comes to mascara and preferring it be cruelty-free, too, leaves many lost. So we rounded up a list of the best cruelty-free mascara brands deserving of a spot in your vanity. Keep your doll-eyes out for the best mascara among these cruelty-free cosmetics brands!
Best Cruelty-Free Mascara Brands You Need to Know
1. Physicians Formula
Si a través de los ojos puedes ver la belleza, a través de la máscara puedes ver la fuerza 😎 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ En el día internacional de la mujer regálate un look inolvidable con la máscara Lash Contortionist. 🙌🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #physiciansformula #internationalwomensday #iwd #pressforprogress #healthyglamour #lashcontortionist #mascara #makeup
The story of the founding of Physician’s Formula is a story of love. In 1937, leading allergist Dr. Frank Crandall’s wife, Edith, suffered from lupus. Dr. Crandall endeavored to create makeup that won’t irritate her skin. Since then, Physician’s Formula operated on the concept of “healthy beauty.”
Their products are hypoallergenic and devoid of the 150+ harsh ingredients present in other personal care item brands. This includes the Physician’s Formula mascara. Look and feel enamored with every bat of your lashes applied with their 100% natural origin mascara.
2. Ecco Bella
"It’s hard to find a waterproof mascara in the world of natural beauty (because the main ingredient in most of them is basically some form of plastic!) but this beauty by Ecco Bella is as close as you’ll get. It’s water resistant (not quite proof though) and of course is free of all nasty chemicals – especially important for those with sensitive eyes." ~ @EluxeMagazine writing about EB's FlowerColor mascara. #vegan #glutenfree #makeup #skincare #crueltyfree #animalrights #lipstick #antiaging #eyeshadow #glam #smartbeauty #intelligentbeauty #organic #natural #naturalbeauty
Ecco Bella since 1992 stood by their commitment to clean beauty but without compromising formula. It means they are cruelty-free but their performance is not be outdone. The Ecco Bella flower color natural mascara is also vegan, gluten-free, fragrance- and paraben-free. It coats every strand of your lashes giving it an extended, full look. And because Ecco Bella is one with Mother Nature, 10% of EB proceeds go to Friends of Animals!
3. Too Faced
The Better Than Sex mascara from Too Faced is selling like hotcakes! You’ll also want to stock up on this mascara for your beauty arsenal. It has a sexy bristle shape for an even, flawless finish. More than that, Too Faced is dedicated to finding innovative ways to create top of the line products in a cruelty-free way.
4. wet n wild
I recently got a pack of mini mascaras that @wetnwildbeauty were selling for the holidays and all of them shocked me but I’m only going to post my top two (five come in the set). The set is $5 but is on sale for $2.50 which is crazy, I would pay $24 for this set. This mascara is $3 full sized (crazy), you can get this at lots of places, maybe even your local grocery store if they have a makeup section. Review: This may be my favourite mascara of all time 😱. I have tried many mascaras before and after I went cruelty free. I have tried maybelline, tarte, IT cosmetics, Clinique, etc. it’s really black, the wand is basic and easy to use. The packaging is what I’d expect from such a cheap mascara, I do like the colour. What this does to my lashes: First of all I don’t think I have the water proof version of this and when I cry or get wet it doesn’t budge. If you rub your eyes it might smudge though. It’s really long lasting and does not flake off my lashes and is also not heavy and uncomfortable like some mascara. It lengthens, separates and is my dream mascara. It does not clump up, flake or smudge. I made a huge @wetnwildbeauty order and nearly everything I loved. I would 100% recommend this, it is amazing and for $3 🤨 How can you pass that up? #makeup #mascara #wetnwild #wetnwildmascara #mascaralover #makeupaddict #makeuplover #mascarajunkie #makeupjunkie #goodmakeup #makeuptalk #makeuptips #lashes #amazingmakeup
wet n wild takes pride in having been and always will be 100% cruelty-free. This is good news for animal-lovers who want a one-stop shop for personal care and make up items. When it comes to mascara, wet n wild’s impressive selection ranging from waterproof, volumizing, curling, color, and vegan will thrill you.
I had NO idea we had #Milani here in Canada until I went into Superstore today! I was so surprised! So I probably spent a half hour in their section swatching all of the lipsticks and glosses until I found my faves. I picked up these two – #UptownMauve and #RoseHip – because I thought they were too amazing to pass on. They also had the #GrandissimoLashes on for $2.94 reg $7 which is a deal I could not really pass up… I can't wait to try all of them. I'm also in love with their packaging. It looks so much more expensive than it really is and their product names are freaking adorable!
You’d think brands which carry an edge over others will be pricey. Well, not Milani’s top of the line mascara. It’s cruelty-free, so you can be assured of the doe-eyed stare without actually harming any real ones.
Milani is honest, though. They express their brand is cruelty-free (as PETA recognizes), but some of their products aren’t completely vegan. They do have a long list of both cruelty-free and vegan lines which includes a hip line of mascara. Pick any from the total lash cover, power lash, grandissimo lashes, and distinct lash mascara.
What do you look for in a mascara? Length or volume? #gameofmascara #jordanamascara #mascara #munnohousestudios#naijabestmua #makeupgame #makeupgeek #mascaragoals #munnohouse #onlinestore #instablog9ja #lagosbabes #makeupshopping #makeuponlineshop #9jamakeupartist #naijamakeup #owambenaija #abujamua #lagosmua #ibadanmua #oshogbomua #abujamakeupartist #abujamakeupartists #tradlook #weddingdigestnaija #makeup #muainnigeria #beauty #beautublogger #onlinebeautystore
Jordana is Milani’s sister company, which is another cruelty-free brand. It’s a drugstore brand, so you can easily find one near you. Their classic-looking mascara selection is perfect for those who want the dramatic look. Fans of this mascara claim it’s better than expensive non-cruelty-free mascara brands at an amazingly lower price.
While Tarte doesn’t test on animals and isn’t sold in China, its parent company KOSE is non-cruelty-free. You have some choices, though, among their mascara collection and you have vegan options, as well. The Lights, Camera, Lashes 4-in- Mascara has an interesting packaging with plant-based ingredients. It’s also free of gluten, parabens, mineral oil, phthalates, and sodium lauryl sulfates.
Lush makes a strong statement on their stand as a cruelty-free company. They don’t test on animals nor use animal by-products, and they fight animal testing. Their handmade products are also completely vegetarian. The Eyes Right mascara is infused with vitamins A, C, and E are suited for even the most sensitive eyes and skin. Have an iconic eye look without looking the other way on animal cruelty.
9. 100% Pure
www.greenlifeindublin.blogspot.ie/2016/04/100-pure-mascaras-round-up-and-review.html 🔝🔝🔝🔝🔝🔝🔝🔝🔝🔝🔝🔝🔝🔝🔝🔝🔝 Good Monday morning beautiful people! New blog post is up on #myblog and this time it's a review of my Favourite Green Beauty Mascara! I am so happy with it, I am (nearly) not tempted to look any further 😀 So please check out the post and please tell me your thoughts? And I hope you all are having a lovely day! 🌻💕 (Guess who's buzzing from a little too much ☕☕😀) . . #100percentpure #100percentpuremakeup #100percentpuremascara #100percentpuremascarareview #100percentpuremaracujascara #maracujamascara #100purehaul #100percentpurereview #greenbeautyblogger
The 100% Pure mascara is cruelty-free certified by both PETA and Leaping Bunny. When it comes to performance, 100% Pure boasts of volumizing and lengthening lashes and it’s smudge- and water-resistant. It has also 100% natural ingredients perfect for those with sensitive eyes.
Pacifica Dream Big Volumizing Mascara has 7-in-1 benefits with natural ingredients to boot. This includes natural plant fibers intensifying your lashes instantly. You’ll be surprised it has a twistable wand for two settings; one for volume and the other one for lengthening. This amazing mascara just keeps on giving!
11. Urban Decay
Besides being cruelty-free, Urban Decay stands for the empowerment of women. Their splendid line of mascara lets you choose the one perfect for you so you stand out! You’ll love their vegan Troublemaker mascara, which also has a travel-size version.
12. Juice Beauty
Juice Beauty is one brand with a huge love for animals whether furry, scaly, or feathered. It is PETA- and Leaping Bunny-certified, plus it’s certified by USDA to be organic. Juice Beauty uses hydrating formulas colored with intense plant-derived Phyto-Pigments instead of artificial dyes.
One thing we hate more than having no makeup is overdone makeup. This e.l.f. eye enhancing mascara does a wonderful job of keeping lashes looking natural. It is just the right size with a stellar performance many women are looking for. Shopping for cruelty-free mascara is made easier with brands like e.l.f., which is commonly found in drugstores.
14. Flower Beauty
Flower Beauty Zoom-In Ultimate Mascara! There is no mascara like this on the market! One of my faves at a drugstore price! The wand changes to 3 different settings! 😍 Twist for 3 different settings: 1. Lengthen 2. Curl 3. Volumize BRILLIANT! I love you @flowerbeauty 🌺🌷🌸💕 #flower #flowerbeauty #drewbarrymore #flowerbeautymascara #zoominultimatemascara #drugstore #mascara #brilliant #chrome #makeup #igers #beautyblogger #lifeinpolish
Drew Barrymore’s makeup brand, Flower Beauty, is a cosmetics line many moms relate to—affordability with the best quality. But hold the phone, while PETA promotes Flower Beauty as a cruelty-free brand, some of their products are not completely vegan. They do have vegan options, cruelty-free, non-vegan, and other affordable choices.
The Flower Beauty Zoom-In Ultimate Mascara has a sleek design. It twists for three different settings; lengthen, curl, and volumize.
A mascara needs to be light as a feather, flawless like real lashes, and volumizing for twinkling eyes. NYX doll eye mascara is all these and more—it is cruelty-free. Turns out, PETA promotes NYX’s makeup line.
Even the best cruelty-free mascara won’t work if you don’t apply it properly. Watch this video from Marlena Stell and find out how to apply mascara like a pro:
When it comes to switching to cruelty-free makeup brands, looking for the best cruelty-free mascara is usually the hardest. Now that you know which brands offer quality cruelty-free mascara, you can say goodbye to guilt-free makeup application. Be warned, once you dive into the wonderful world of cruelty-free makeup, there’s no turning back! Your skin (and Mother Nature) will thank you for making the best choice.
Did we miss out on your favorite best cruelty-free mascara brand? Share your review about it in the comments section below!