Cruelty free cosmetics are on the rise to combat the ugly underbelly of the beauty industry—animal-testing. It’s a known practice of the beauty industry: animals are subject to cruel tests; they are injected with toxic chemicals, doused with corrosive chemicals, and shaved and rubbed with irritants. Because of the disturbing treatment of animals, cruelty free cosmetics pave the way to ethical beauty practice. See our list below to learn more about cruelty free cosmetics.
19 Must-Try Cruelty Free Cosmetics Brands
What Are Cruelty Free Cosmetics?
More companies are declaring themselves cruelty-free. Unfortunately, many brands who claim to be cruelty-free are actually still owned by parent companies who engage in animal testing. Because of this, the following list contains brands that (1) don’t test their products or ingredients on animals, (2) are not associated with companies that test on animals, (3) don’t hire third parties to test on animals, and (4) are certified by Leaping Bunny.
What is Leaping Bunny?
Leaping Bunny is an internationally-recognized organization that certifies cruelty-free brands. Their requirements are even more stringent than PETA’s. PETA only requires a written pledge that the company will not engage in animal testing. In contrast, Leaping Bunny requires on-site audits to verify if the claims of the company are true. As such, Leaping Bunny-certified cosmetics are definitely more legit. Here are our top picks of cruelty free cosmetics:
1. 100% Pure
Exfoliate and brighten with our specially curated skincare bundle. Save $51. Each set includes: 💜Acai Pulp Facial Scrub 💜Multi-Vitamin + Antioxidants Potent PM Serum 💜Multi-Vitamin + Antioxidants Ultra Riche PM Treatment $98 ($149 value) . . . . . . #crueltyfree #acai #facialscrub #serum #nighttimeroutine #multivitamin #cream #pmserum #topseller #topproduct #nightcream #naturalbeauty #skincarehaul #skincarejunkie
The name says it all. 100% Pure provides cosmetics made using all-natural materials, environmental procedures, and cruelty-free testing. From bath creams to mascaras, they have all your skin care, body care, and cosmetic needs covered.
2. Afterglow Cosmetics
How beautiful is this @afterglowcosmetics under eye concealer. This is paraben free, fragrance free, vegan, cruelty free, and gluten free. They’re having a sale right now So go check them out. I’m going to be trying this concealer and I’ll be giving you an honest review. . . . . . . . . #octoly #veganmakeup #crueltyfree #afterglowcosmetics #octolyfamily #honestreview #gifted all opinions are my own
Afterglow Cosmetics is proud of its unique blends of minerals and antioxidants. Not only that, they have never tested on animals. Also, they source their ingredients from suppliers with no-animal-testing policies.
3. BH Cosmetics
A blessing from the City of Angels, BH Cosmetics will give you that Hollywood glow. They have a vast selection of palettes and cosmetic tools. They are guaranteed cruelty-free and also have a line of vegan makeup.
4. Bite Beauty
Bite Beauty specializes in lipsticks. Their products provide extreme hydration for your lips. They also boast an extensive range of colors, in matte and shimmer finishes.
5. Cate McNabb
Good morning everyone! I am finally getting ready for the day right now….well messy bun and barely any makeup. Today is the first day of the new year and it’s been pretty good so far. ✌🏻“One small positive thought in the morning can change your whole day!” 😘💄🧘🏻♀️🦄 #happynewyear #staypositive #itsgoingtobeagreatday #itsgoingtobeagoodyear #stayhealthy #vegangirl #crueltyfree #crueltyfreebeauty #veganmakeup #kombucha #synergy #guavagoddess #booch #vegan #luxiebrushes #catemcnabb #lilylolo #100percentpure
Cate McNabb makeup is “designed-to-be-worn.” Their palette consists of neutral shades with pops of bold colors here and there. Because of this, it is perfect for simple, everyday styling. Not only are they cruelty-free, they also exclude many synthetic and potentially harmful chemicals present in other makeup brands.
6. Earth’s Beauty
Onder de mom dat ik mezelf best even mag verwennen nu ik zwanger ben, wat natuurlijke make-up besteld bij #Heelnatuurlijk. Deze zijn zelfs nog natuurlijker (met minder onnodige ingrediënten) dan de reguliere bio make up. 🙂 #earthsbeautycosmetics #paulpenders #saferskincare #naturalcosmetics #natuurlijkecosmetica #gifvrij #toxicfreemakeup #paleo #glutenvrij #allergeenvrij
Earth’s Beauty products are true to their name. They bring the best of what the world has to offer into their cosmetics. On top of that, their makeup does not contain chemicals which can cause allergic reactions. This is perfect for those with sensitive skin.
7. Fior Minerals
The Fior philosophy is that “beauty shouldn’t be bad.” In line with this, they are 100% vegan and certified by PETA and Leaping Bunny. Also, they have exquisite shades of eyeshadows, blushes, and lipsticks.
8. Gabriel Cosmetics
Absolutely LOVE Gabriel vegan organic cosmetics!!! From lipsticks to foundations, powder, pencils, blush, shadows to nail polish and even a polish remover – EVERYTHING @gabrielcosmetic makes feels and looks amazing! My favorite is their lipglosses, this sexy unicorn is allergic to any pigmented lip products – Gabriel lipglosses are the only lip color I use & trust!!! #gabrielcosmetics #organiclife #organicskincare #organicmakeup #behappy #stayweird #livewell #organicproducts #organiclifestyle #greenearth #motherplants #purebeauty #natural #organic #vegan #healthy #naturalhair #pureingredients #purelife #sustainable #greenbeauty #glowingskin #ecofriendly #skincare #beautycare #ecochic #naturalremedies #ecobeauty #holisticbeauty #loveyourskin 📷credit @gabrielcosmetic
Gabriel Cosmetics advocates for sustainable living and achieving beauty the natural way. With completely cruelty-free methods and natural ingredients, Gabriel Cosmetics offers simple and sophisticated makeup lines.
9. Hush & Dotti
Hush & Dotti provides skincare and cosmetic products which are cruelty-free, non-toxic, and vegan. Additionally, all their packaging, print materials, and containers are made from recycled materials. Their brand philosophy is definitely a step towards a sustainable cosmetics industry.
10. I Am Selfcare
With the daily stress of modern life, self-care is definitely important. I Am Selfcare’s mission is to include self-care as part of their skincare and makeup package. They provide cruelty free cosmetics with all-natural ingredients and affirmations. Because of these, their brand is definitely an uplifting treat for yourself and the environment.
11. Juice Beauty
Juice Beauty provides potent, organic, and high-performing makeup formulated with synthetic ingredients. They use locally-sourced materials, sustainable agriculture, and energy methods, as well as recyclable containers for their products. On top of all that, Gwyneth Paltrow endorses their brand!
MILANI covers everything you need when it comes to makeup. Foundation, bronzer, nail polish, and lipstick—they’ve got it all. They have a range of shades, from neutral nudes to vivid colors, with glitter or matte finishes.
13. Mineral Fusion
I normally always set my liquid foundation with a powder foundation to achieve the amount of coverage I want (which most of the time is full.) 🤗 @mineralfusionnaturalbrands foundation powder gives me the perfect amount of coverage I need. When I wear it by itself, it gives me a nice even, light layer that looks like my skin. Not drying at all. I also love how convenient it is to get! I can just pick it up at my local health food store or now CVS! There’s also a great shade range, winning 🙋🏻♀️ . . . #aestheticallyalluring #greenbeauty #mineralfusion #mineral #mineralmakeup #naturalmakeup #nontoxic #convienient #sprouts #cvs #ecobeauty #crueltyfree #cleanbeauty #eco #plants #powderfoundation #mineralfoundation #sensitiveskin #hypoallergenic #greenbeautyblogger #greenbeautyblog
As of now, Mineral Fusion’s cosmetic lines are still limited to the basic makeup needs and neutral colors. While this may be a drawback, Mineral Fusion sources the best ingredients. They use cruelty-free practices and are partners with the National Coalition Against Domestic Violence, an organization that helps survivors of domestic violence. Each cosmetic you buy from Mineral Fusion goes a long way in helping many women and children.
Happy Weekend loves! 💕 How gorgeous is @ofracosmetics highlighter in #rodeodrive ✨✨ I've been using it over the past few days. It's pigmented, silky, & smooth – a little definitely goes a long way. It has glittery particles similar to Becca Opal (I swatched them side by side to compare) which makes it the perfect blinding highlight. ✨ Swipe ⬅️ to see a quick swatch 💕 Save 30% off #Ofra with code OFRA30 Thank you #ofracosmetics ✨ #ofraglow #octolyfamily #honestreview #gifted
OFRA provides skincare and beauty products perfect for achieving luminous skin. Each item is full of minerals and natural extracts. Additionally, their makeup is cruelty-free and perfect even for those with sensitive skin.
15. Pure Anada
February is the perfect time to highlight these all natural, romantic pink Pressed Eye Colours by Pure Anada 💘available in our retail shop & online at www.PureJoyShop.com. (P.S. We carry that awesome Pure Anada blending brush thats’s pictured too!) . . #pinkeyeshadow #prettyinpink #naturalcosmetics #greenbeautylover #cleancosmetics #greenbeauty #talcfree #siliconefree #parabenfree #safebeauty #pink #pinkmakeup #indiebeauty #shopsmall #elkonv #elkonevada #elko #springcreeknv #cleanmakeup #pureanadacosmetics #pureanada #purejoyshop
Pure Anada has everything you need to achieve perfect skin: clean formulas, allergen-free materials, and a certified organic lab. Their makeup comes in many varieties to accommodate all skin types. They have skincare essentials such as soaps, moisturizers, and toners. Plus, they sell other products you might need around the house such as diffusers.
16. Trust Fund Beauty
I love my nails 💖💗💘💅🏻 @trustfundbeauty "I'm Kind Of A Big Deal" (from ipsy bag) – @sally_hansen "White On" – @ilnpbrand "Juliette" #valentinesday #valentinesdaynails #athomemani #manicure #nails #nailsofinstagram #nailart #instanails #notd #love #mommytime #metime #pamperyourself #trustfundbeauty #trustfundbeautyimkindofabigdeal #sallyhansen #sallyhansenwhiteon #ilnp #ilnpjuliette
Trust Fund Beauty specializes in nail polishes and lipsticks. Their products come in an array of shades, from striking to subdued tones. You’ll definitely find a color to match whatever the occasion.
17. Vapour Organic Beauty
Vapour Organic Beauty blurs the line between skincare and makeup. Their beauty products not only come in mesmerizing blends and varieties, they also keep your skin moisturized and healthy. They are USDA-approved and do not conduct any animal testing. Vapour gives luxurious beauty that doesn’t come with the price of cruelty.
Achieve the perfect eyebrows with Wunderbrow. They focus on providing waterproof, smudge-proof, transfer-proof, vegan, and cruelty-free brow gels for any shade.
19. Zuzu Luxe
Zuzu Luxe follows the philosophy and mission of its parent company, Gabrielle Cosmetics. The company has a complete line of makeup both vegan and cruelty-free.
Take your commitment to cruelty free cosmetics to the next level by choosing vegan products! Learn more about vegan cosmetic brands with this video from Leticia Lua:
Do you know other cruelty free cosmetics we missed? Let us know in the comments section below!